About
About WeConsiderIt
Wear it. Consider it. Live it.
We Ask More.
At WeConsiderIt, we ask more of the people wearing these messages.
Not more than you can give. More than you've been remembering to give.
We believe the messages people wear should be more than just words for others to see — they should be reminders for us to live by, too. Because the world gets better when people pause, truly consider what they value, and then actually live it out — starting with themselves, extending to everyone around them.
The problem isn't that people lack good values. It's that life moves way too fast to remember them.
WeConsiderIt creates the daily interruption that reconnects who you are with how you act. The mirror is the starting point. Your life — the impacts you make, the change you start seeing — is the proof.
Why This Matters Now
We live in a divided world. Not just politically — in every direction. And the problem isn't that people disagree. It's that we've forgotten how to disagree while still seeing each other as human.
We don't all have to think the same things. We don't have to be aligned on everything. But we do have to remember that every person around us has feelings, a story, a way of seeing the world shaped by everything they've lived through. That deserves consideration. Not agreement — consideration.
That's what this brand is quietly asking of its wearers.
Because you can't make the world kinder by telling it to be kind. You have to be kind first. You have to consider it first. You have to stand in your mirror and decide — before you walk out the door, before the news cycle pulls you under, before the noise of the day takes over — who you're going to be today.
And if you're someone who doesn't feel seen, or loved, or valued — this is for you too. Look in the mirror. You are human. You matter. And if no one has told you that today, tell yourself.
That's where this all started. A morning. A mirror. A world that needed a reminder.
We all do.
The Core Insight
Change doesn't start "out there." It starts in the mirror.
We're not telling the world to be better. We're giving our wearers the power to start the movement from within.
The Mission Is the Name
We didn't choose the word Consider by accident. It's not just a name — it's a belief system in a single word. A quiet promise that shows up three ways every single day:
- To think carefully about something
- To take it into account in how you act
- To regard others with care and respect
That's the whole mission. Not a slogan. Not a marketing angle. A way of moving through the world — deliberately, humanly, together.
Wear your values. See them. Live them. Every single day.
The Idea Behind the Design
Every WeConsiderIt piece carries a REMINDER — one simple, human truth. The world sees one message. You see another.
The outward-facing text speaks to everyone around you. The mirror-readable text speaks only to you — a private moment of accountability before you walk out the door and into a world that needs you at your best.
That's not a design trick. That's the whole philosophy made physical. Because the change we're asking for starts exactly there — in that quiet moment between who you were yesterday and who you're choosing to be today.
The mirror is just the beginning.
Who's Behind This
In a world full of large, faceless brands, we choose to do things differently.
WeConsiderIt is an independently owned small business built around real people, real values, and real passion. I'm the mom behind the brand — a working mom, over two decades into a career in corporate America, most of it spent in biotech and medical device. Work that I'm proud of. Work that has helped patients live longer, easier, and in less pain. There is nothing small about that.
But somewhere along the way — in the mornings getting ready, in the meetings, in the noise of the daily grind — I started noticing something. The people around me, colleagues I respected, were carrying heavy things. Hard things at home. Hard things in life. And they were showing up anyway, quietly struggling, needing something that no product roadmap or pipeline could give them.
We were helping bodies heal. But what about everything on the inside?
That question became this brand. Because I believe the next frontier isn't physical — it's the divide we all feel, day in and day out. The reminder that we are all human. That we are loved. That today can be a good day — if we decide it is, starting in the mirror, before we ever walk out the door.
The two kids who inspire me to make a difference in this world — for them and their futures — are the reason I do this. But so is every person I've ever worked alongside who needed a reminder they didn't know how to ask for.
This was never meant to be just a brand. It started in an ordinary moment — getting ready for work, standing in the mirror — and realizing that we all need reminders to be intentional in our days and with the people around us. That moment became a movement.
One that belongs to all of us trying to show up better, for each other and for the ones coming after us.
If that's you, you're in the right place.
Thanks for being here.
— Mom of BubbaandBabe, Founder
We. Consider. It. Not just you — we. Together.